F5.0 project briefs
FPL Fellowship, a unique program designed to nurture emerging talent in behavioral science. F5.0, the fellowship program conducted between October 2024 and June 2025 has been a vibrant platform recognized for its commitment in helping behavioral design aspirants in advancing the field of behavioral science through experiential learning and capacity-building initiatives.
F5.0 has been an immersive program that brought together passionate individuals from diverse academic and professional backgrounds to explore, apply, and innovate in behavioral science. The fellowship was structured to promote hands-on experience, critical thinking, and real-world problem solving in areas related to behavioral design, public policy and social impact.
Key features
Experiential learning: Aspirants engaged in practical projects, fieldwork, and interactions with sector experts, allowing them to translate behavioral science theories into meaningful action.
Mentorship and guidance: The fellowship provided access to a network of leading professionals, mentors, and alumni who guide participants throughout their journey.
Impact-oriented projects: Participants worked on interesting projects that addressed pressing societal challenges, gaining exposure to policymaking, implementation, and evaluation processes.
Skill development: The program emphasized the development of research, analytical, and leadership skills essential for a successful career in behavioral sciences and policy domains.
Briefs that we worked on
We worked on multiple project briefs. Here is a list of interesting briefs our cohort worked during F5.0. In case this interests you, apply for F6.0 here.
The story of building the perfect shoe
You just walked into a shoe store. Rows of sneakers, boots, and sandals stare back at you, each pair telling a story, a story not just of fashion, but of history, technology, and personal choice. But have you ever stopped to think about what makes the perfect shoe? Read more here
A story of invisibility and hope
Janani suffers from a medical situation, and dining out is not as simple as picking what looks good on the menu. She has to calculate: What can I eat? When should I eat it? Will I have energy later? While her friends move on to other conversations, Janani is still thinking about food. This is not just about managing a condition—it is about navigating a world that does not always see her. Read more here
Why Cleopatra would love your next B2B Event
Cleopatra, the queen of ancient Egypt, hosting one of the most extravagant events in history—not just to show off her wealth, but to find the perfect partner. Fast forward a few thousand years, and we are at a Coldplay concert in Ahmedabad, where thousands of people are singing along to "Fix You" under a sky full of lights. What do these two events have in common? They were both carefully crafted to create unforgettable experiences. And that is exactly what our team, set out to explore: the why and how behind great events, especially in the world of B2B (business-to-business) gatherings. Read more here
Shopping beyond the four walls
Imagine walking into a store where the walls seem to disappear, and shopping feels like an adventure—a seamless blend of online and offline experiences. This is the future of retail, and our team have spent weeks exploring how we can make this vision a reality. Their research dives deep into the challenges and opportunities of shopping beyond the four walls of a digital retail store, focusing on white goods (like refrigerators, washing machines, and TVs) and consumer durables. Read more here
Why B2B events need a makeover
Think about the last event you attended. Was it exciting? Did it feel engaging and interactive, or was it just another rigid, formal gathering with long speeches and awkward networking sessions? Read more here
What is keeping more women out of India's urban workforce?
Why are women in India’s cities still underrepresented in the workforce, despite better education and more job opportunities?
This question might sound straightforward, but as the team dug deeper, they found layers of complexity—social norms, economic realities, and hidden struggles that shape women’s ability to work. Read more here
Building a brand in the digital world
Imagine you are a therapist. You have spent years studying, practicing, and helping people. You are good at what you do, but you are not making enough money. You think, What if I take my business online? You do the math: if you charge ₹1,000 per session and see just two clients a day, that is an extra ₹60,000 a month. Not bad, right? You are excited. You have seen other therapists and life coaches thriving online. They post a few inspirational quotes on Instagram, and boom—they have thousands of followers and clients lining up. You think, I can do that too. Read more here
The invisible labor of women
Think about the women in your life—your mother, sister, friend, or colleague. How often have you heard them say, “I used to work before marriage,” or “I wanted to restart my career, but it just never happened”? These statements are not just passing comments; they reveal a much deeper issue about women, work, and the invisible labor that holds them back. Read more here
